Mulberry

Despite having a strong foundation in craftsmanship, DOITUNG products are still often perceived as souvenir-oriented, highlighting the need for a shift toward a more lifestyle-focused positioning. To create products that meet the demands of modern living and offer universal appeal, the design direction emphasizes the integration of sustainability, innovation, and cultural heritage. Traditional handicrafts will be reinterpreted as sustainable lifestyle items that complement contemporary life through creative, multifunctional, and environmentally friendly design.